Incentive Solution Profile:
Gain Dealer & Distributor "Mindshare"
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Consolidated Incentive Program Increases Product Focus and Dealer Revenues
Client: International Office Equipment Manufacturer

Situation:
An international manufacturer of digital copiers, facsimiles and printers, markets its products through four distinct dealer channels.

Challenge:
The client had been conducting a stand-alone online program but was dissatisfied with the participation and activity reported. They decided to establish a more comprehensive incentive program with a more extensive award selection that could be integrated into their new extranet site.

Solution:
To provide Dealer sales personnel with the information and tools that assures their attention and ability to more effectively sell the products, INmarketing Group created a customized, integrated online program accessing all eligible programs with one personalized user ID and password. This consolidation eliminates participants’ need for multiple passwords to retrieve information from various sites.

Results:
Centralized access all the client’s vital sales and marketing initiatives has significantly increased participants’ product focus, sales and Dealer profits. Better than 85% of the eligible Sales Representatives are enrolled and consistently active in the incentive program and earning a far broader range of rewards.





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