Incentive Solution Profile:
Increase Customer Loyalty
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Online Awards Program Gains
Customer Loyalty
Client: Medical Equipment Manufacturer

Situation:
A leading dental and medical equipment manufacturer and marketer had been conducting a paper-based incentive program awarding points to customers in relation to paid dollar volume orders.

Challenge:
After investing in making Aruba® Windows PC software the best supply ordering systems in the Dental Industry, they wanted to encourage their larger clients to experience the ease of ordering with their systems.

The merchandise supplier was instructed to establish an online incentive program that would reward members of the established "preferred client program" for using these electronic ordering systems.

Solution:
The merchandise supplier outsourced the project to INmarketing Group to apply our flexible software programs to the task. We custom-designed the site to provide the ideal communications, program administrative tools, point tracking and expansive online awards catalog.

Results:
The target client bases increased their use of the online ordering systems by over 30%.





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