DEALER OR CHANNEL INCENTIVES

An international manufacturer of digital copiers, facsimiles and printers, markets its products through four distinct dealer channels.

The client had been conducting a stand-alone online program but was dissatisfied with the participation and activity reported. They decided to establish a more comprehensive incentive program with a more extensive award selection that could be integrated into their new extranet site.

To provide Dealer sales personnel with the information and tools that assures their attention and ability to more effectively sell the products, INmarketing Group created a customized, integrated online program accessing all eligible programs with one personalized user ID and password. This consolidation eliminates participants’ need for multiple passwords to retrieve information from various sites.

Centralized access all the client’s vital sales and marketing initiatives has significantly increased participants’ product focus, sales and Dealer profits. Better than 85% of the eligible Sales Representatives are enrolled and consistently active in the incentive program and earning a far broader range of rewards.